Anurang Jain: The Twin Who Built Endurance Technologies Into a Global Auto Components Powerhouse

"Learning years, difficult years" — how a two-machine die-casting unit in Aurangabad grew into a multi-billion-dollar auto components business with operations across India and Europe.

As India moves towards Viksit Bharat by 2047, the country's automobile and auto-components sector stands as one of its strongest manufacturing and export success stories. Anurang Jain, promoter and Managing Director of Endurance Technologies, has spent nearly five decades building one of that sector's most technologically capable companies from a modest start in Aurangabad, Maharashtra.

An Auto-Components Family

Anurang Jain was born on 21 March 1962, the identical twin of Tarang Jain, who would go on to found the auto-parts company Varroc. Their mother Suman was the sister of the late motorcycle industrialist Rahul Bajaj, giving the Jain twins an early, close-up view of India's two-wheeler manufacturing ecosystem.

Anurang studied Mechanical Engineering at the Government College of Engineering in Aurangabad before earning an MBA from the University of Pittsburgh — a combination of hands-on engineering grounding and international business education that would define his approach to building Endurance.

From Two Machines to a Technology Powerhouse

In 1985, Jain started Endurance Technologies in Aurangabad with just two high-pressure die-casting machines, initially supplying aluminium castings to his uncle Rahul Bajaj's Bajaj Auto plant in nearby Waluj. Government incentives to industrialise the region drew Jain to set up there — but he has described the company's first decade candidly as "learning years, difficult years," a period that nonetheless laid the operational foundation for what became a multi-billion-dollar business.

By 1993, recognising the risk of remaining dependent on a single customer's technology roadmap, Jain made a pivotal decision: Endurance would develop its own proprietary technology for components like front forks, shock absorbers, clutch assemblies, and disc brakes, rather than simply manufacturing to specification. That bet on in-house R&D — the company today runs five in-house, government-approved R&D centres with roughly 400 engineers and 91 patents — transformed Endurance from a contract manufacturer into a genuine technology company.

Building Resilience Through Global Diversification

Under Jain's leadership, Endurance expanded well beyond its original two-wheeler die-casting base into suspension, braking systems, and transmission components for two-, three-, and four-wheeler OEMs. To reduce dependence on the cyclical Indian auto market, the company acquired several European auto-parts businesses, and today derives as much as 30% of its sales from Europe — a strategic hedge that helped steady the company during periods of flat domestic two-wheeler sales.

In 2022, Endurance acquired Frenotecnica, an Italian maker of brake pads for two-wheelers, further strengthening its European and technology footprint. Notably, Jain has pointed out that roughly 96% of Endurance's components are equally suited to electric vehicles, positioning the company well for India's ongoing shift toward EV manufacturing.

Family and Legacy

Anurang Jain — Promoter and Managing Director, Endurance Technologies; Chairman, Endurance Overseas SRL.

Naresh Chandra Jain — Anurang's late father; formerly chairman of both Endurance Technologies and Varroc Engineering before retiring in 2020.

Tarang Jain — Anurang's identical twin brother; founder and CEO of Varroc, another major Indian auto-components company.

The Human Behind Viksit Bharat: Anurang Jain

Anurang Jain's journey from a two-machine die-casting shed to a global, patent-rich auto-components company mirrors the trajectory India's manufacturing sector needs more broadly: starting as a low-cost supplier and steadily climbing the value chain into proprietary technology and design capability.

As India positions itself as a global hub for auto-components manufacturing and electric-vehicle supply chains, companies like Endurance Technologies — built on decades of patient R&D investment — will remain central to that ambition.

Humans of Viksit Bharat celebrates individuals whose engineering-led enterprise-building has strengthened India's manufacturing competitiveness.