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Target 14.1. Tackling Land-Based Sources and Marine Debris

Writer's picture: Piyush SharmaPiyush Sharma

By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution.


Project 1: Coastal Cleanup Initiative


Coastal Cleanup Initiative

Objective: To reduce marine pollution by organizing coastal cleanup activities in targeted areas.

SMART Framework:

- Specific: Organize monthly coastal cleanup events in identified polluted areas.

- Measurable: Track the amount of marine debris collected and properly disposed of after each cleanup.

- Achievable: Collaborate with local communities, NGOs, and government agencies to mobilize resources for cleanup efforts.

- Result Oriented: Decrease in marine debris density along targeted coastlines.

- Time Bound: Implement cleanup events starting from July 2024 and continue until December 2025.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Regular water quality testing to monitor nutrient pollution levels before and after cleanup activities.

- Plastic Debris Density: Conduct surveys to quantify the amount of plastic debris collected during cleanup events.


Project 2: Public Awareness Campaign


Project 2: Public Awareness Campaign

Objective: Increase public awareness about the impact of land-based activities on marine pollution.

SMART Framework:

- Specific: Develop educational materials highlighting the connection between land-based activities and marine pollution.

- Measurable: Track the reach and engagement of the campaign through website visits, social media interactions, and attendance at awareness events.

- Achievable: Partner with schools, local businesses, and media outlets to disseminate campaign materials.

- Result Oriented: Increase in public knowledge and behavior change towards reducing marine pollution.

- Time Bound: Launch the campaign in September 2024 and run it continuously for one year.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Survey participants to gauge their understanding of nutrient pollution and its effects on coastal ecosystems.

- Plastic Debris Density: Monitor changes in public littering behavior and conduct beach surveys to assess plastic debris accumulation post-campaign.


Project 3: Waste Management Infrastructure Improvement


Waste Management Infrastructure Improvement

Objective: Enhance waste management infrastructure to prevent land-based pollutants from reaching the marine environment.

SMART Framework:

- Specific: Upgrade waste collection systems and establish recycling facilities in coastal communities.

- Measurable: Quantify the increase in waste collection efficiency and the volume of recyclable materials diverted from landfills.

- Achievable: Secure funding through public-private partnerships and government grants to support infrastructure improvements.

- Result Oriented: Reduction in the amount of waste entering waterways and coastal areas.

- Time Bound: Begin infrastructure upgrades in January 2025 and complete them by December 2025.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Monitor water quality improvements in areas served by upgraded waste management systems.

- Plastic Debris Density: Track the correlation between the implementation of recycling facilities and the decrease in plastic debris found in coastal environments.


Project 4: Sustainable Agriculture Practices


Sustainable Agriculture Practices

Objective: Promote sustainable agricultural techniques to minimize nutrient runoff into marine ecosystems.

SMART Framework:

- Specific: Educate farmers on practices such as cover cropping, crop rotation, and precision nutrient management.

- Measurable: Monitor changes in nutrient runoff levels and soil health indicators on participating farms.

- Achievable: Provide training sessions, demonstration plots, and financial incentives to encourage adoption of sustainable practices.

- Result Oriented: Reduction in nutrient pollution from agricultural sources leading to improved coastal water quality.

- Time Bound: Launch educational programs in March 2024 and assess the impact annually over a three-year period.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Analyze water samples from downstream areas to measure nutrient concentrations and compare with pre-intervention levels.

- Plastic Debris Density: Evaluate the indirect impact of reduced nutrient runoff on marine ecosystems by monitoring changes in plastic debris accumulation over time.


Project 5: Stormwater Management Initiative


Stormwater Management Initiative

Objective: Implement strategies to mitigate stormwater runoff pollution along coastal areas.

SMART Framework:

- Specific: Install green infrastructure such as rain gardens, permeable pavement, and bioswales to capture and treat stormwater.

- Measurable: Monitor water quality improvements and reduction in pollutant loads entering nearby water bodies.

- Achievable: Collaborate with local governments and urban planners to integrate green infrastructure into development projects.

- Result Oriented: Decrease in stormwater runoff pollution and its negative impact on marine ecosystems.

- Time Bound: Begin implementation in June 2024 and complete construction by November 2025.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Measure nutrient levels in stormwater runoff before and after treatment using green infrastructure.

- Plastic Debris Density: Assess changes in plastic debris accumulation downstream of green infrastructure sites to evaluate their effectiveness in reducing marine pollution.


Project 6: Marine Debris Monitoring Program


Marine Debris Monitoring Program

Objective: Establish a systematic monitoring program to assess marine debris levels along coastlines.

SMART Framework:

- Specific: Set up regular monitoring stations along coastal areas to collect data on marine debris.

- Measurable: Record and analyze data on the types and quantities of debris collected during each monitoring session.

- Achievable: Train volunteers and local communities to participate in the monitoring program.

- Result Oriented: Generate actionable data to inform marine pollution reduction strategies.

- Time Bound: Launch the program in August 2024 and conduct bi-monthly monitoring sessions until December 2025.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Utilize water quality data collected during monitoring sessions to identify potential sources of nutrient pollution.

- Plastic Debris Density: Calculate the density of plastic debris at each monitoring station to track trends over time and evaluate the effectiveness of intervention measures.


Project 7: Reduction of Single-Use Plastics


Reduction of Single-Use Plastics

Objective: Decrease the use of single-use plastics in coastal communities through policy and behavioral changes.

SMART Framework:

- Specific: Implement bans or restrictions on single-use plastics such as bags, straws, and cutlery in targeted areas.

- Measurable: Track compliance with new regulations and the reduction in single-use plastic waste.

- Achievable: Engage local businesses, policymakers, and the public in supporting and adhering to new regulations.

- Result Oriented: Significant reduction in the amount of single-use plastics entering the marine environment.

- Time Bound: Enforce regulations starting from October 2024 and evaluate progress by December 2025.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Monitor water quality to detect any changes in nutrient pollution levels that might correlate with reduced plastic use.

- Plastic Debris Density: Conduct beach and water surveys to measure the decrease in single-use plastic debris following the implementation of regulations.


Project 8: Eco-Friendly Tourism Promotion


Eco-Friendly Tourism Promotion

Objective: Promote eco-friendly tourism practices to minimize the environmental impact of tourism on coastal areas.

SMART Framework:

- Specific: Develop and promote guidelines for sustainable tourism practices, including waste reduction and conservation efforts.

- Measurable: Track the adoption of eco-friendly practices by tourism operators and the reduction in waste generated by tourists.

- Achievable: Collaborate with tourism boards, operators, and local communities to promote and implement sustainable tourism initiatives.

- Result Oriented: Reduction in marine pollution and preservation of coastal ecosystems due to eco-friendly tourism practices.

- Time Bound: Launch the initiative in May 2024 and conduct annual assessments through 2025.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Measure the impact of reduced tourist-related pollution on water quality in popular tourist destinations.

- Plastic Debris Density: Monitor the amount of waste collected from tourist hotspots and analyze trends over time to assess the effectiveness of eco-friendly practices.


Project 9: Nutrient Runoff Mitigation Program


Nutrient Runoff Mitigation Program

Objective: Implement measures to reduce nutrient runoff from urban and agricultural areas into coastal waters.

SMART Framework:

- Specific: Install buffer zones, retention ponds, and other best management practices (BMPs) to capture and treat runoff.

- Measurable: Assess the effectiveness of BMPs in reducing nutrient loads entering coastal waters.

- Achievable: Work with landowners, farmers, and municipal authorities to implement BMPs on a large scale.

- Result Oriented: Decrease in nutrient pollution and improvement in coastal water quality.

- Time Bound: Initiate the program in February 2024 and monitor progress through December 2025.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Regularly sample and analyze water quality to measure reductions in nutrient concentrations due to BMPs.

- Plastic Debris Density: Examine the indirect effects of improved runoff management on plastic debris levels in coastal areas.


Project 10: Marine Pollution Education and Outreach



Objective: Educate and engage local communities in marine pollution prevention efforts.

SMART Framework:

- Specific: Develop and deliver educational programs focused on the causes and impacts of marine pollution.

- Measurable: Monitor participation rates and changes in community knowledge and attitudes towards marine pollution.

- Achievable: Partner with schools, community groups, and environmental organizations to reach a wide audience.

- Result Oriented: Increase in community involvement in pollution prevention activities and reduction in local pollution sources.

- Time Bound: Roll out educational programs starting in September 2024 and evaluate their impact by December 2025.

Impact Assessment Methods:

- Index of Coastal Eutrophication: Conduct pre- and post-program surveys to assess changes in community awareness of nutrient pollution issues.

- Plastic Debris Density: Evaluate the effectiveness of educational outreach by tracking reductions in local littering and plastic waste in coastal areas.

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